What if we did our shopping while waiting for the metro?
Tesco HOMEPLUS and its Korean consulting agency Cheil Communication won the Media Grand Prix this year in Cannes 2011. The brillant idea was that they found a way to use up the empty minutes you spend waiting for the metro by running some last minute errands thanks to scanning QR codes of various products featured in billboard ads. These items are then delivered a few hours later to your home. The demonstration is available here.
TBWA\Chiat\Day NY got a Bronze Lion for its “Keep a Child Alive” campaign (which has already garnered 2 Golden Lions for PR, see here), and TBWA\Hunt\Lascaris the very creative South African agency was awared a Bronze Lion for its “Zimbabwean Voiceless Campaign”. Check out the remarkable video below.