What if we avoided dumb ways to die?
Dumb ways to die is the title of this cool video tweeted by Sarah Lemarié (@Sarah_Lemarie), which as
of now is a few hundred views shy of 6.7 million. What appears to simply be an endearing 3-minute animation for the song well-performed by Tangerine Kitty—with choreography that doesn’t leave Gangnam Style in the shade—is in fact, an ad
reminding passengers to be careful of the risks we might face when taking the train. Worth a detour is the website (click here) and also the tumblr blog (click here), which includes a series of gifs as inventive as the clip. The song is available on soundcloud and itunes. To communication that’s as intelligent and fun as we like!