What if we already knew who won the Superbowl?

[youtube]http://www.youtube.com/watch?v=JuqwY495AwQ&feature=player_embedded[/youtube]

Tomorrow night at Miami’s Sun Life Stadium, the New Orleans Saints will go up against the Indianapolis Colts.

As we all know, the Superbowl is not just football’s biggest night: it’s advertising’s biggest night, too.  In 2010’s competition are the usual suspects: Budweiser, Bridgestone (who has already released the above teaser), Coca-Cola, CareerBuilder, GoDaddy’s.  Also expected is the ad for Apple’s iPad and the winning Doritos spot that rewards Internet users’ creativity.  There is even a controversial pro-life ad scheduled.

But this year, the big winner will not be in attendance: Pepsi, who decided to put its Superbowl ad budget into the “Pepsi Refresh Project”.  This initiative gives 1,300,000 dollars every month to charity projects that have been elected by Internet users.

[youtube]http://www.youtube.com/watch?v=2fS39FitsoQ&feature=player_embedded[/youtube]

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