What if we all got to be the Swan Queen?
Coming at the heels of the Black Swan buzz is the interactive Repetto window! Repetto, the famed French ballet slipper manufacturer created a display window that allows passers-by to flip through images of an eternally dancing ballerina and artistic shots of Repetto products.
The window ran from February 28th to March 9th. This is a great way for Repetto to play off the hype surrounding ballerinas. The above video is great, but I have to say the Swan Lake score in the background, coupled with the eerily unaware ballerina makes this seem almost like a nod to the ballet horror movies like Black Swan, and the earlier Red Shoes. I love it– now we all get to be the Swan Queen, for a moment, at least!