What if virtual reality reinforced real communities?

[youtube]http://www.youtube.com/watch?v=b1cE-qpKCiI&feature=player_embedded[/youtube]

I admit, between the urinal-drunk tests and Diesel’s macho ballet dancers, it’s time to “grow-up” a bit.

With this in mind, I bring you TBWA Vancouver’s beautiful campaign for YMCA, reminding us of what’s truly essential in life! 😉

Thanks to @sdratwa (sachadratwa.net)

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