What if unions created new forms of demonstrating?

This morning, right before MASSIVEGOOD’s “first click” launch at the UN, I decided to stop by the TBWA\Worldwide offices on Madison Avenue. I was approaching 51st and Madison when suddenly, I found myself face to face with this beast:

The infamous union rat! This was the first time I had seen one of these inflatable rodents.  Apparently, the Painter’s Union is not happy with an employer’s treatment of a fellow union member and so the rat has been brought out for a leafleting campaign. I was struck by how effective this pacifist demonstration was at garnering support from the locals.

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