What if typography was still the principal means of expression?
Wikipedia defines typography as the “art and technique of arranging type, type design, and modifying type glyphs.” If typography is an art whose rules are part of a precise code, the great typefaces like Garamont and Bodoni, among others, have certainly made their mark by expressing very diverse styles (see the choices available on your mac!). Contemporary artists like Neville Brody or Pierre di Sciulio have shown us the incredible range of expression that comes from playing with various typefaces.
A “typographic” video is making the rounds on the social networks these days. The above was brought sent to me by Cécile Schneider and Nicolas Gemeline; it shows typefaces featuring in a happening. See what happens when fonts serve a killer idea!