What if the urinal replaced the Breathalyzer?

Special thanks to frequent reader, Alexandre Nicolaï, who told me about this very…original…taxi campaign, happening in the bars and nightclubs of Frankfurt.  To help lower drunk driving incidents, an innovative auto-themed video game called “Need for Speed” has been installed above each urinal in a men’s room.  The player “drives” a car using his own “equipment”: to go left…you go…left!  This is thanks to the (patented ;-)) “Piss-Screen” technology that reacts to liquid pressure.   If the player drives recklessly, the car crashes and the number of Frankfurt’s taxi services pops up.  Forget the Breathalyzer: the urinal is now the new way to see if you’ve had one too many!


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