What if (“the stronger”) sex sells?


With it’s “Be Stupid” (see my post from this January “What if we were stupid more often?”) campaign, Diesel doesn’t stop pushing the limits.  Although crude, this video is pretty hilarious.  Filmed in front of Milan’s la Scala on April 1st, this ballet definitely has balls!

This is for the European campaign titled “Sex Sells *Unfortunately, we sell jeans” that is focused mostly on print (see below), store events (with sex toys) and online and offline events (see the “sex shop” in Holland by clicking here).

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