What if the stars fell from the sky?
In June of 2010, the 7 year-old students from Room 4 in the Raurimu Avenue
Elementary School in Whangarei in northern New Zealand embarked on an interesting art project: a papier maché statue of Ritchie McCaw, the 3rd line man in New Zealand’s ALL BLACKS rugby team. What the kids didn’t know was that thanks to a joint initiative by TBWA\New Zealand and Adidas, their statue would be replaced by the real Ritchie McCaw (see above)!
TBWA\London and a Adidas did a similar project with soccer star, Lionel Messi. After a few days of “Catch me if you can” on Twitter and Facebook, the world star descended by helicopter on a soccer field in Hackney Marshes, provoking some joyful chaos (see below video)! 😉