What if music videos were ads?
I loved Chevy’s Super Bowl ad with OK Go. This very special music video/ad had over 1000 “instruments” in place along a two-mile strip in the California desert. Driving a specially equipped Chevy Sonic, the band performed the four-minute song Needing/Getting along this unique course, using the
plus keeps and the.
car to play this instrument array. Taking four months to prepare and four shooting days to get everything perfect, the music video above was broadcast at the end of the Super Bowl. Amazing!