What if the movie was written on Twitter?
For the launch of the Nokia N8 HD telephone, TBWA\Buenos Aires created a short film (shot with the N8) whose screenplay was created entirely via Twitter. The agency initiated conversation on Twitter by single tweet: “A man is driving a car..” and let the twittosphere do the rest (see above). For a week, thousands of tweets were received and analyzed each day. The best ideas were used to film the movie, tweet after tweet. Two well known Argentine directors shot the movie that was released online and broadcasted on cable TV. Check out the (subtitled) finished product below. There are a few twists and turns I didn’t see coming!