What if the imitation didn’t measure up to the original?
Thanks very much, @LePlanneur, for showing me this campaign that I was unaware of. As you will see, this seems like one of Joe La Pompe’s (@joelapompe or on his website JoeLaPompe.net), famous ad comparisons.
“Traveling Denim – Recording color fade for two years” (see above) is a documentary film directed by Takayuki Akachi that was loaded on Vimeo last January, featuring a young woman wearing the same pair of jeans throughout a two year long journey in 50 countries. As the woman travels, her jeans gradually fade from a dark rinse to a sun-bleached light blue.
“Guy Walks Across America” (see below) was posted July 20th on YouTube, and it features a young (model handsome) man walking East to West across the US in a single pair of jeans. It appears that this time around, the documentary is in the name of viral buzz for a brand (some believe it’s Levi’s) and not artistic expression. “Guy Walks Across America” is well orchestrated and clever, but I think that in taking the format of Akachi’s film and not the message, the emotion and truth of the original is gone. Wouldn’t you agree?