What if the imitation didn’t measure up to the original?

[vimeo]http://vimeo.com/8050293[/vimeo]

Thanks very much, @LePlanneur, for showing me this campaign that I was unaware of.  As you will see, this seems like one of Joe La Pompe’s (@joelapompe or on his website JoeLaPompe.net), famous ad comparisons.

“Traveling Denim – Recording color fade for two years” (see above) is a documentary film directed by Takayuki Akachi that was loaded on Vimeo last January, featuring a young woman wearing the same pair of jeans throughout a two year long journey in 50 countries.  As the woman travels, her jeans gradually fade from a dark rinse to a sun-bleached light blue.

“Guy Walks Across America” (see below) was posted July 20th on YouTube, and it features a young (model handsome) man walking East to West across the US in a single pair of jeans.  It appears that this time around, the documentary is in the name of viral buzz for a brand (some believe it’s Levi’s) and not artistic expression.  “Guy Walks Across America” is well orchestrated and clever, but I think that in taking the format of Akachi’s film and not the message, the emotion and truth of the original is gone.  Wouldn’t you agree?

[youtube]http://www.youtube.com/watch?v=lzRKEv6cHuk&feature=player_embedded#! [/youtube]

[youtube]http://www.youtube.com/watch?v=cp8t27oT_ww&feature=player_embedded [/youtube]

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