What if the graffiti zizi scored twice in one night?
Last night, at the Cannes advertising festival, TBWA\Paris was awarded two Golden Lions in the “Digital” category for the “Zizi Graffiti” campaign. In January, I showed you their brilliant campaign done for the non-profit group AIDES on this blog (see my post, What if a condom was the safest way to score?): this won a Golden Lion for the best viral film (8 million views online, see above video) and a Golden Lion for the best web banner (see below). For your pleasure, try on the virtual condom here! 😉