What if the Chinese designed the next German automobile?
We all know that in German, Volkswagen means “the people’s car”. Playing off of this, Volkswagen in China has launched an initative known as “the people’s car project.” Beginning on May 20th, ordinary Chinese citizens will have a year to contribute ideas (drawings, texts, photos, videos) for the car of the future. Ideas can be entered on the site zaoche.cn. As the spokesman for Volkswagen said concerning this initiative: “We are building cars not only for, but also with, the people.”