What if the ads were looking at you?
Is Big Brother Japanese? According to this CNN documentary on facial recognition technology, what we saw in Minority Report is more Science Fact than Science Fiction! As long as this technology is only being used to sell toothpaste or lipstick, there is (relatively) little to worry about. However, highly advanced facial recognition technology can be used, for better or for worse, in so many different ways. Now more than ever, an ethical code for collecting personal data must be created.