What if Social MEdia became Social WEdia?


Simon Mainwaring began as a creative at Wieden + Kennedy working on Nike, then he became a worldwide creative director for Motorola at Ogilvy. This week he published the book “We First”, check out the promotion video above for an idea of the books spirit. Simon Mainwaring believes that the social media explosion is not simply the result of technology that allows us to broadcast and share information. Rather, our interest in social networks comes from a fundamental human aspiration– a desire for a community of people wanting to create a better world. This is why Manning believes that brands and consumers need to take a

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CSR approach to social media– unifying

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what I refer to as “digitalization” and “corporatization”– for the greater good, or the “We”. I’ll tell you more when I get his book! :-)


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