What if Skittles upgraded your status update?

I read about Skittle’s new “Update the Rainbow” app on AdFreak .

Taking inspiration from Old Spice’s wildly popular Twitter responses (see my blog post on that here), “Update the Rainbow” sollicts Facebook status updates from users, a select number of which get filmed being read aloud by “operators” at the Skittles Call Center. These videos are left posted on users walls and are on their dedicated YouTube channel.

It’s pretty funny:




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