What if Nissan left Porsche in the dust?


Nissan is turning up the heat on Porsche with its GT-R V6 Turbo.  In Stüttgart (aka Porsche City) Nissan attacked with a particularly clever windshield campaign.  A team scoured the city looking for parked Porsches where they placed a transparent windshield sticker with an image of the back of the a GT-R V6 and the message “You want to see it from a diferent angle, arrange for a test drive”.  Clearly, this was an effective way to sway even the true believers of Stüttgart, with an increase by 23% in test drives immediately following the operation.  Congratulations to TBWA\Germany.

  1. Pingback: Tweets that mention What if Nissan left Porsche in the dust? | Nicholas Bordas Blog -- Topsy.com

  2. Pingback: What if you took a surprise test drive? | Nicholas Bordas Blog

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>