What if Nissan left Porsche in the dust?
Nissan is turning up the heat on Porsche with its GT-R V6 Turbo. In Stüttgart (aka Porsche City) Nissan attacked with a particularly clever windshield campaign. A team scoured the city looking for parked Porsches where they placed a transparent windshield sticker with an image of the back of the a GT-R V6 and the message “You want to see it from a diferent angle, arrange for a test drive”. Clearly, this was an effective way to sway even the true believers of Stüttgart, with an increase by 23% in test drives immediately following the operation. Congratulations to TBWA\Germany.