What if Katy Perry told us her life in songs?
TBWA\Chiat\Day in LA developped Music Mapper, a special music and geo-localization app for the Grammys. Music Mapper allows you to share the memories that you associate with a particular song by posting the name of the song on an interactive map with commentary and images. Above, Katy Perry explains the application through the music that she associates with important events in her life…who knew that her first kiss was to a Boyz 2 Men song? And apparently, hearing Killer Queen at a slumber party made her want to be a rockstar.
This app has been getting lots of attention
in the media, most notably the New York Times. In an article today, they noted that the music industry is currently “adapting to technologies that it once fought tooth and nail”. From it’s impressive tribute to fandom with its “We Are All Fans” campaign, to this years bold foray into geolocalization, the Grammy’s are finding lasting ways to stay in viewers conciousness throughout the year. To download Music Mapper, check out the official website: www.musicislifeismusic.com
And, in hommage to Katy Perry’s pyjama party awakening, here is “Killer Queen”.