What if innovation began in a garage?

Nissan Innovation Garage.

The recent biennial Paris Motor Show remind us that economic changes call for new ideas. To encourage innovation in all domains (not just in the world of automobiles), Nissan USA opens the doors to its NissanInnovationGarage (see the film above created by TBWA\Chiat\Day Los Angeles), which all allows everyone with an idea the chance to see it become reality. A panel of engineers will select the two best ideas, and will give each of the winners a Nissan Altima and a $50,000 grant to develop the idea and launch it on Kickstarter. Everyone can also vote for their favorite projects; the people’s choice, if different from that of the jury, will also win for its creator a Nissan Altima. To participate, all one needs to do is to write out the idea in 500 characters of less, before October 12, at the NissanInnovationGarage site. So, if you have a killer

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idea, start your engines! 😉

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