What if Ikea got down in the kitchen?
UK Ikea is always up to something interesting! After releasing cats in their store in September, they now come out with a music video produced by the agency Mother. The music video features the group Man Like Me singing a cover of the Jona Lewie song “You’ll always find me in the kitchen at parties”, appropriately walking through various Ikea kitchens. This is prime Brand Content, and you’ll surely note that Ikea is nowhere mentioned in the music video, it’s just by buzz and word of mouth that we learned it was the Swedish brand. Well-done!