What if honesty were rewarded—instantly?

NAB | Honesty

This youtube video uploaded last June is poised to break a million views this week. To show off the merits of its card reputed to be more honest (with an interest rate more reasonable than average), National Australia Bank (NAB) created an “honest experience” in a mall. Passersby who took the time to pick up a fallen pair of sunglasses and bring it to the Lost and Found counter were secretly photographed and to their great surprise, instantly found themselves the hero of a multimedia campaign throughout the mall. Because honesty should not go unrewarded!

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