What if having fun could change our habits?
We can change our habits by adding fun in our life—the carrot over the stick. This is the philosophy behind the Swedish VW campaign called “The Fun Theory”. Convince people to take the stairs rather than the escalator by rehabilitating piano stairs (see below video) and encourage recycling by transforming a container into an arcade game—these are just a few examples of ideas generated. Everyone can participate from now until the 15th of December by submitting your own experimental video on www.thefuntheory.com, and win $2,500 along with 15 minutes of fame.