What if guerilla marketing sunk to new depths (literally)?
Clearly betting on creating a viral buzz, Fox Crime set a crime scene worthy of “Law and Order”, in an unexpected location: 50 feet underwater. The above video shows the reaction of a few scuba divers to what appears to be a victim of “Cement Shoes”. I can’t say that I find this to be in good taste. Were I to come upon something like this while scuba diving, I would be shocked and then possibly upset to discover that this was just a marketing ploy. Time will tell if Spaniards take to this campaign and tune into Fox Crime, or if they are put off by such macabre techniques.
Nevertheless, I can’t help but admire the innovative and frankly, disruptive idea behind this kind of operation. I wonder if we’ll be hearing about other fake crime scenes?
Perhaps Mack the Knife is back in town? 😉