What if guerilla marketing sunk to new depths (literally)?

Special thanks to @Buzzilla who tweeted and blogged about this very clever, if not disconcerting, marketing effort for the Fox Crime channel in Spain.  To check out Buzzilla’s article, go here.

[youtube]http://www.youtube.com/watch?v=PUZFwE1W9I0&feature=player_embedded[/youtube]

Clearly betting on creating a viral buzz, Fox Crime set a crime scene worthy of “Law and Order”, in an unexpected location: 50 feet underwater.  The above video shows the reaction of a few scuba divers to what appears to be a victim of “Cement Shoes”.  I can’t say that I find this to be in good taste. Were I to come upon something like this while scuba diving, I would be shocked and then possibly upset to discover that this was just a marketing ploy.  Time will tell if Spaniards take to this campaign and tune into Fox Crime, or if they are put off by such macabre techniques.

Nevertheless, I can’t help but admire the innovative and frankly, disruptive idea behind this kind of operation. I wonder if we’ll be hearing about other fake crime scenes?

Perhaps Mack the Knife is back in town? 😉

[youtube]http://www.youtube.com/watch?v=JUAk-CRNC44[/youtube]

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