What if grandma’s knitting was made-to-measure?

This post was suggested to me by Benoit Cornu, who has fallen in love with the Golden Hook website.

Golden Hook is a French brand (though you wouldn’t know by its name), founded to encourage inter-generational reciprocity.  This e-commerce website allows you to design your own beanie or scarf and to have it crocheted by a “Gang of Grandmas”.  The grandmas are paid for their work.  An excellent idea and a great website.  What if this were your “Killer Christmas Gift Idea”?


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