This post was suggested to me by Benoit Cornu, who has fallen in love with the Golden Hook website.

Golden Hook is a French brand (though you wouldn’t know by its name), founded to encourage inter-generational reciprocity.  This e-commerce website allows you to design your own beanie or scarf and to have it crocheted by a “Gang of Grandmas”.  The grandmas are paid for their work.  An excellent idea and a great website.  What if this were your “Killer Christmas Gift Idea”?

[youtube]http://www.youtube.com/watch?v=wwd-ogAgKm8&feature=player_embedded[/youtube]