What if Foursquare fed the dog?
Another great Media Arts initiative from Germany! Granata Pet, a “premium petfood” brand had an innovative approach to a voucher campaign. Using billboards marked “Check in! Snack out!”, dog walkers were encouraged to check in at the Billboard on Foursquare. Within a second of checking-in, a snack sized serving of Granata dog food is doled out to the waiting pooches in an attached dog food bowl. Fantastic! Seen on the blog PaperPlane.