What if Foursquare fed the dog?

[youtube]http://www.youtube.com/watch?v=YekTIVcXf60&feature=player_embedded[/youtube]

Another great Media Arts initiative from Germany!  Granata Pet, a “premium petfood” brand had an innovative approach to a voucher campaign.  Using billboards marked “Check in! Snack out!”, dog walkers were encouraged to check in at the Billboard on Foursquare.  Within a second of checking-in, a snack sized serving of Granata dog food is doled out to the waiting pooches in an attached dog food bowl.  Fantastic!  Seen on the blog PaperPlane.

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