What if Facebook finally realized the importance of advertising?
Facebook | The things that connect us.
I’ve heard it said often enough, “There are big brands that have no need for advertising, look at Facebook, for example…” Oftentimes I simply say that advertising isn’t always a necessity, but it is always an opportunity to create an intangible asset that is an investment for the future, when the competitive landscape has already
changed. It gives the sense of the company beyond its founder. Apple is a perfect example. And in general I add, “Look, even Google has a TV commercial. One day or another, Facebook will too!” That day for Facebook is today, with a film entitled, The things that connect us, by Weiden+Kennedy. I’m not quite sure that this is an ad I would’ve made for Facebook, because personally I find it rather conventional, but its existence shows nonetheless that Facebook—a means of communication that sometimes communicates rather awkwardly—shows progress.
Google Chrome | Dear Sophie
Update 10/10/2012 : Since last week, there has been a slew of parodies of the Facebook TV ad. Here are a few of the most viewed ones:
Are chairs like Facebook?
Mashable | Chairs
Kkortez | Facebook Chairs