What if “error” pages became ad space?

[youtube]http://www.youtube.com/watch?v=k7bPuDd1W80&feature=player_embedded[/youtube]

Once again, another excellent insight (!) from Sacha Dratwa’s blog.  Opticana, an optician’s chain based in Israel had a communications budget for a total of 500 dollars (buzz on this blog included!) 😉

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>