What if each tweet brought you closer to your goal?
To promote the Volkswagen Fox’s presence at the “Planeta Terra” music festival in Sao Paolo, the agency Almap/BBDO decided to hide concert tickets in different neighborhoods of the city. To find each ticket, the users could zoom progressively on the Google Map of the campaign’s website by tweeting the Hashtag #Foxatplanetaterra. Every tweet allowed a close-up of the location the ticket was in. In less than two hours #Foxatplanetaterra becaome the number one Trend Topic in Sao Paolo and stayed number one for the remaining 4 days of the campaign. A 2.0/goelocalized twist on the good old fashioned scavenger hunt!