What if coupons got a lot more exciting?
Tesco has become an evangelist for new technologies. Its Korean brand, Home Plus, won the Grand Prix in Media at Cannes this year (see my post, here) by letting young urban customers go shopping the subway, thanks to QR codes. This time, Tesco in England partnered up with Blippar, an application that provides an attractive alternative to QR codes (read about it here). These two brands have launched an AR campaign called “The Big Price Drop” in the Sun, The Daily Mail, The Mirror and The Daily Star. The application allows users to find the nearest Tesco, benefit from coupons, make a shopping list, and download recipes.