What if cinema became interactive?

Thanks to Gregoire Lacoste whose blog brought this amazing interactive campaign to my attention. Produced by the Jung Von Matt agency in Berlin, for the German channel “13th Street”, this campaign gives horror-movie buffs a very personal experience with their favorite films—you can even phone characters in the movie from the theater.  Could this be even better than 3D?

[youtube]http://www.youtube.com/watch?v=BRMNfwndtok&feature=player_embedded [/youtube]

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