What if Blippar meant the end of QR Codes?
Bit by bit, QR codes have been invading “classic” media in the press, on billboards, on online and offline promotional catalogs and even in commercials. Who knew that these funny looking codes would become so popular, so fast? It appears that brands have finally realized just how important these codes can be for relationship marketing.
Blippar wants to capitalize on the success of QR codes by creating a universal application that recognizes an image itself and not a code (see above demonstration). Not only can Blippar read first generation QR codes but it also allows users to search by brand and by location for enriched content. Now there is no more need for unattractive QR codes, they will be replaced by the letter “b”.