What if all you needed to succeed was a lipdub?
The Chicago-based group OK Go’s new music video “This too shall pass” has just topped off 3 million views online. This clip gives a creative twist on the domino effect. Some of you might even be reminded of the famous spot for Honda “The Cog” (click here to see) that was a contender for top honors at Cannes in 2004.
This is a spectacularly done video, made up of a single continuous shot that required over three months of prep time. However, “This too shall pass” has yet to beat their 2006 viral sensation “Here it goes again”, which garnered some 45 million views. Will OK Go beat its own record? Only time will tell…