What if all it takes is a bottle opener?
Seen on the blog Jedblogk, this project done by two students at the Miami Ad School (the same Miami Ad School that did an enriching operation for RayBan) Max Arlestig (Copywriter) and Maximilian Gebhard(Artistic Director) imagined an online beer
opener connected to Facebook (via Bluetooth). When a beer is open, an event is created on Facebook, inviting people in your city to hang out with you. Every week the person who has the most RSVPs wins a case of Heineken, not bad!
For other awesome Miami Ad School operations, check out Russian Facebook Roulette.