What if advertising went 3D, too?
Thanks to Cécile Schneider, a talented copywriter who teaches design in Lyon, for suggesting this post to me via Facebook.
The European candy brand Haribo has been showing this ad in the theatres where Avatar is playing in 3D. To see throngs of children standing on their seats, trying to catch the flying candy is a sight almost as spectacular as Cameron’s film! Advertising for 3D movies can go even further, take this spectacular 60-meter wide billboard for Avatar that in London’s Cromwell Road. With or without the 3D glasses, it’s a site to be seen! 😉