What if a smile could change everything?

[youtube]http://www.youtube.com/watch?v=-Hc1kFvUTT4&feature=player_embedded#![/youtube]

Thanks to BBH Labs on Twitter for sharing this great operation by the Brazilian electronics brand Brastemp.  On a typical weekday morning in Sao Paolo, 11 radio stations broadcasted  a message to rushhour motorists stuck in traffic: smile at the person in the car next to you.  A nice way to change the daily grind…and to associate a brand with a smile.  Well done!


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