What if a little tweet provoked (very) big results?


Seen on the blog BlogoErgoSum thanks to a tweet from @jeanlucr, sent by @eogez, a post about big operations on Twitter led by brands.  I was already familiar with LiveStrong and BestBuy on Twitter, which have already become business school cases (and have been awarded at the last Cannes Advertising Festival) but I was not aware of the Wheat Thins case.  This cracker brand is using Twitter to reward clients who tweet about their brands. After the discovering the following Tweet: “AAAAH! I am out of wheat thins, my life is officially over”, representatives for the brand hopped into their Wheat Thin-mobile and surprised the unsuspecting tweeter with a 5 year supply of the iconic cracker!  All in a day’s work for “The Crunch is Calling” squad, whose mission is to react, IRL to Wheat Thins related tweets.  Very cool!


  1. Pingback: Tweets that mention What if a little tweet provoked (very) big results? | Nicholas Bordas Blog -- Topsy.com

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>