What if a condom was the safest way to score?

Created by TBWA\Paris for the French non-profit HIV/AIDS advocacy group, AIDES, this film has already become a hit on the web before its official release.  I find particularly excellent for its pitch-perfect direction and it’s universal “insight”.  I swear, I’d say the same thing even if it were produced by another agency! 😉

[youtube]http://www.youtube.com/watch?v=XP1Npd-n-VA&feature=player_embedded [/youtube]

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