What if a bus shelter took you by surprise?

[youtube]http://www.youtube.com/watch?v=c06H4YWnDMU&feature=player_embedded[/youtube]

Integrated into the bench of this bus shelter (video above), is a scale that calculates the weight of the person seated, in front of everybody—a provocative (and perhaps excessive) way to encourage membership at Rotterdam’s Fitness First gyms!

Bus shelters are being used in many interesting ways these days.  Take Amnesty International’s domestic violence awareness poster.  Using eye contact technology, the poster changes radically as soon as you look away from it (a perfect demonstration of their slogan “it happens when nobody is watching”). Another example is the whimsical campaign for Möma shower curtains that show us just how essential a shower curtain can be! 😉

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