What if a brand promoted you while you promoted it?


Uniqulo strikes again with its intelligent Internet use.  After winning top honors at the Cannes International Advertising Festival in 2008 with its Uniclock widget (a creative site that gives you the time while presenting the current collection.  See the choreography above or click here to see the site in real time), Uniqlo is back with a new and exciting way to use Twitter.  To promote the newest collection of Cartoon themed “UT” t-shirts (Ultimate T-shirts), Uniqlo wants you to do it’s advertising while promoting yourself!

Just go to the website: http://www.uniqlo.com/utweet. Upon entering your Twitter address, you’ll get a video that mixes images of the new UT collection with your image and the images of your followers, as well as your most recent tweets.  Spectacular!  Plus, the video automatically updates as you tweet!

To see my Utweet video, click here: http://www.uniqlo.com/utweet/#/user/nicolasbordas

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