What if 2000 people banded together to answer your questions?


Here is electronics retailer Best Buy’s “Killer Idea” that won its agency (Crispin) the Grand Prize in the Titanium category at the Cannes Advertising Festival.  Above is the launch film for Twelpforce: mobilization via twitter of some 2000 Best Buy staff members, on call 24/7.  The sales force is incited to answer clients’ questions as quickly as possible, for more information, see the video below.  Congratulations to Best Buy for using Twitter to show the quality of its service!