grammy-awards-hed-2016

WHAT IF THIS WAS THE BEST LIP-SYNCHING EVER?

...February 5, 2016

Everyone hates going to a concert and realizing your favorite band or singer is lip-synching. But there’s lip-synching and lip-synching. In this ad just released by TBWA\Chiat\Day for the 58th Annual Grammy Music Awards, a man gets off a bus and as he walks along the street, the album covers of all five nominees for […]

Disruption-1024x540

WHAT IF WE PUT SOME ORDER BACK INTO DISRUPTION?

...January 18, 2016

With the launch of Jean-Marie Dru’s new book The Ways to New – 15 paths to disruptive innovation, I think it is important to stop a minute and take a clear look into DISRUPTION. In the wake of the digital transformation and uberization that are upon us, the term “Disruption” has become a buzzword that has been hackneyed […]

Geico-Family-with-The-Martin-Agency-Terri-Timely-and-Caleb-Hepler-at-the-Whitehouse-Post-in-Chicago

WHAT IF YOU WATCHED THE FUNNIEST FILMS OF THE 2015 CANNES LIONS?

...June 29, 2015

Various journals, news sites and blogs will recap the winners and creative tendencies of this year’s Cannes Lions, the world’s biggest annual awards show and festival for professionals in the creative communications industry. So in order to not be redundant, I thought I’d select the funniest films that I saw entered this year. Here are 15 films that […]

1OPI

WHAT IF YOU COULD SPEAK IN COLOR?

...March 27, 2015

After the beautiful film “Instinct of Color“, OPI, together with DAN PARIS, has invented an all new universal language – made up of only color. The brand of over 400 shades of nail polish illustrates its historical passion for color by creating a complete alphabet made up of 145 characters (including letters, numbers and signs), made up of drops of […]

Uli Wiesendanger

WHAT IF YOU MET THE W OF TBWA?

...October 6, 2014

I have decided to dedicate this post to the company I have worked for for twenty years now : TBWA (indeed, I started at BDDP in November 1994 before the name change to TBWA in 1998). As you may already know if you are interested in the world of Communications, TBWA, led since July 2014 by […]