What if a small piercing could save lives?
...mars 14, 2013An extremely simple and wonderfully effective idea from the Rio-based agency Binder for Blood Donation week. Amazing what a small hole in the newspaper can do to up donors…
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What if Google got your shoes to talk to your glasses?
...mars 13, 2013The yearly tech-media juggernaut SXSW is in full force in Austin, Texas until March 17th, with its conferences, exhibitions, and wild parties. Among the most talked about gadgets this year are Google’s « Talking Shoes » that transform data gathered from the…
What if the Grammys were the most FUN?
...février 12, 2013I lost my Grammy Awards bet on « Call me Maybe » winning Best Song of the Year to « We are Young » by FUN. FUN also won Best new artist. In the rock category, the Black Keys (above) won Best Rock Album…
What if the Super Bowl was more than just football and ads?
...février 4, 2013After posting about Super Bowl ads on LinkedIn, I would like to add here that in addition to excellent spots, I enjoyed watching the full line-up of movie trailers shown during the event. From Star Trek: Step into darkness (above)…
What if we reinvented how we played on Facebook?
...janvier 31, 2013I had lunch today in Hong Kong with Joanne Lao, who directs TBWA\Hong Kong. Joanne showed me a new innovation developed by TBWA\DAN Hong Kong (DAN standing for Digital Arts Network) for the mobile operator one2free. Called « One2Free Invaders » this…
