What if Blippar meant the end of QR Codes?

...May 24, 2011

[youtube]http://www.youtube.com/watch?v=d6irc0jwKC8&feature=player_embedded#at=27[/youtube] Bit by bit, QR codes have been invading “classic” media in the press, on billboards, on online and offline promotional catalogs and even in commercials.  Who knew that these funny looking codes would become so popular, so fast? It appears that brands have finally realized just how important these codes can be for relationship […]

What if we blipped Obama?

...October 11, 2012

Blippar puts its app in the service of the President to aid the National Democratic Committee to support Obama. All it takes is to scan a $5 bill or the Obama logo, and the app allows you to rally to the cause ot the POTUS.

What if coupons got a lot more exciting?

...October 4, 2011

[youtube]http://www.youtube.com/watch?v=iXNp7ZHX7pI&feature=player_embedded[/youtube] Tesco has become an evangelist for new technologies.  Its Korean brand, Home Plus, won the Grand Prix in Media at Cannes this year (see my post, here) by letting young urban customers go shopping the subway, thanks to QR codes.  This time, Tesco in England partnered up with Blippar, an application that provides an […]