After some very long-lasting bar soap and the appeal of a Wolf Dog (see below), Old Spice has gotten even wackier, with its most recent campaign for their line of shaving gel, featuring the very unique spokesman, Terry Crews. Talking socks, tiny people, and a baby with a six-pack– your typical Old Spice ad!
[vimeo]http://www.vimeo.com/47875656[/vimeo] Football player-turned-actor Terry Crews, who became famous playing Chris Rock’s father Julius in Everybody Hates Chris, was chosen by Old Spice to personify the “Smell is power” campaign launched last February, replacing the famous Isaiah Mustafa who made the brand famous again (check out “What if Old Spice kicked it old school?“ After having […]
By now, you probably all know the Old Spice “Man your man could smell like” campaign by heart. After all, this is the campaign that took home the Grand Prix at the Cannes advertising festival (see my post entitled “What if this were the best (advertising) film at Cannes?”) and has become a viral sensation. You’ve […]
[youtube]http://www.youtube.com/watch?v=uLTIowBF0kE&feature=player_embedded[/youtube] The winning film at the Cannes Advertising festival (see my previous post) continues its lucky streak with the new above film. If you want to learn about the “special effects” in both spots, check out the below interview with the two creatives who explain how they were able to go from shower, to boat […]
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