What if one creative tool hid another one?

...October 24, 2013

  On the heels of the launch of the iPad Air: slimmer, lighter and more powerful– comes the TVC from TBWA\Media Arts Lab Los Angeles. Bryan Cranston reminds us that Apple has always been making products that serve creation. If you want to learn more about the iPad Air, listen to Jonathan Ive (SVP Desgin) […]


What if solidity returned to automobile advertising?

...October 22, 2013

I wonder if the current economic crisis is bringing back our taste for longevity and solidity? Volkswagen has released an excellent ad for the TIGUAN in France. An adaptation of an ad from 2011 by the agency Deutsch Los Angeles, it is the best demonstration of Volkswagen’s ad voice: a humorous demonstration about the sturdiness of […]


What if we got our chef together?

...August 15, 2013

After the Zesty Guy, BEING LA has debuted Get your Chef Together for Kraft’s Recipe Makers sauce mixes. Featuring celebrity chefs, Rocco DiSpirito and Carla Hall, playing some very particular (and very mouthy) “kids”, these TVCs are funny with a hint of edge.  What’s more the  Get your Chef Together website provides recipes, Q&As, and a store locator. […]


What if it pays to love (good) advertising?

...August 5, 2013

The “Adlove Project” was how TBWA\Istanbul recruited 5 interns, who in addition to being judged on their CV and talents, were judged on their love of (good) advertising.  Working with Minder, a company that specializes in neurotechnology, some 500 candidates were hooked up to monitors and watched the above reel of some of the best […]


What if Van Gogh paintings came to life?

...July 30, 2013

The artist Luca Agnagi, specialist in digital lighting and 3D mapping, created this impressive video from 13 Van Gogh paintings, bringing them to life with light, shadow, and movement effects. Van Gogh himself couldn’t have done better!