Uli Wiesendanger

WHAT IF YOU MET THE W OF TBWA?

...October 6, 2014

I have decided to dedicate this post to the company I have worked for for twenty years now : TBWA (indeed, I started at BDDP in November 1994 before the name change to TBWA in 1998). As you may already know if you are interested in the world of Communications, TBWA, led since July 2014 by […]

ello

WHAT IF ELLO WAS (ALMOST) A KILLER IDEA?

...September 29, 2014

If you’re at all interested in social networking and you were online last week, you probably witnessed the arrival of a brand new phenomenon, ELLO. I personally jumped on the occasion and created a personal account as well as one for BEING Worldwide, who can now claim its status as pioneer agency on the network, […]

IMG_0257-640x426

What If You Learned to Feed Your Influencers?

...August 5, 2014

As almost everything has shifted into the digital realm, brand communication, and influence, are now also taking place on and through digital platforms. For your brand to succeed, you need to not only influence your target audience, but first and foremost, your influencers. Today, influencers are not the same as they used to be. Thanks […]

WHAT IF YOU WATCHED 22 OF CANNES’ FUNNIEST FILMS OF 2014?

...June 22, 2014

It’s that time of year again! We’re still waiting to find out the final winners of Cannes, but in the mean time here is my special #CannesLions post for which I have made a selection of the 22 funniest ad films from the shortlists of award-winning films in each category. You will most likely find […]

Europe

WHAT IF EUROPE’S FIRST PROBLEM WAS ITS LACK OF COMMUNICATION?

...May 26, 2014

The fourth chapter of my book, The Killer Idea, originally published in French in 2009, is titled « From Idea to Ideology ». In it, I dedicate a chapter to the European Idea, a grand idea if there ever was one, explaining why – in terms of the theories developed in my book – it was not […]