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WHAT IF YOU COULD DO GOOD BY BETTING ON THE 2015 CANNES LIONS?

...June 4, 2015

  Guess the Lions is a brand new initiative that allows you to place bets on the potential winners of the 2015 Cannes Lions festival to profit a good cause. By betting 1 euro on a campaign that you think may win the Grand Prix or a Gold, Silver or Bronze Lion in its category, […]

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WHAT IF YOU COULD SPEAK IN COLOR?

...March 27, 2015

After the beautiful film “Instinct of Color“, OPI, together with DAN PARIS, has invented an all new universal language – made up of only color. The brand of over 400 shades of nail polish illustrates its historical passion for color by creating a complete alphabet made up of 145 characters (including letters, numbers and signs), made up of drops of […]

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WHAT IF ADVERTISING WAS WOMEN’S STRONGEST ALLY?

...March 13, 2015

March 8th was International Women’s Day. Some don’t adhere to the very existence of the day, others believe it should be women’s day every day. In my case, I think that the topic deserves at least that we evaluate the progress and regressions on the issue, once a year, in all areas, and stop to take […]

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What if emotion crushed humor at the Super Bowl XLIX?

...February 2, 2015

If yesterday you were rooting for the Seattle Seahawks or you saw all of this year’s Super Bowl commercials, you’ll agree that Emotions reigned over Humor at the Super Bowl XLIX. As we know, the Super Bowl is two football teams battling for the greatest title in the sport. But it’s also and more importantly, the […]

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WHAT IF YOU COULD SING ‘IMAGINE’ WITH JOHN LENNON FOR UNICEF?

...December 4, 2014

“Imagine a world where all children have a chance to fulfill their potential, all children have a chance to fulfill their potential, where every child has a decent place to sleep, enough food, a classroom and the health to learn, grow and thrive. Imagine a world in which the rights of every child are realized.” […]