What if Jules Verne had found his rightful successor?

...November 25, 2009

His name is Jacques Rougerie, and he is a 64-year-old architect and he will construct the first vertical ship.  This giant seahorse, called The Sea Orbiter will serve as an exploratory vessel that drifts with oceanic currents.  His project was thought up in collaboration with Jacques Piccard, the man who scaled the most profound depth […]

What if we opened jean-hunting season?

What if we opened jean-hunting season?

...November 23, 2009

That’s the idea behind “I spy Levi’s”.  An Australian campaign that’s been thought up uniquely for social networks (twitter and mobile phones) featuring a giant, urban hide-and-seek (in Sidney and Melbourne) that ends in a pair of jeans.  The idea? Brand representatives, wearing the prized Levi’s, tweet real-time clues to their whereabouts.  If you’re the […]

What if grandma’s knitting was made-to-measure?

What if grandma’s knitting was made-to-measure?

...November 18, 2009

This post was suggested to me by Benoit Cornu, who has fallen in love with the Golden Hook website. Golden Hook is a French brand (though you wouldn’t know by its name), founded to encourage inter-generational reciprocity.  This e-commerce website allows you to design your own beanie or scarf and to have it crocheted by […]

What if your laptop took up as much space as your umbrella?

What if your laptop took up as much space as your umbrella?

...November 17, 2009

Since the 1984 launch of MacIntosh (see below video where Steve Jobs congratulations Lee Clow and the team at TBWA\Chiat Day after the début of the 1984 spot), computers have changed enormously on the interior but have stayed relatively similar on the exterior, always equipped with a protective shell and a keyboard—until now, that is.  […]

What if we gave a picture instead of taking it?

What if we gave a picture instead of taking it?

...November 14, 2009

This post is a spontaneous contribution from Domitille Merlin, a young ad agent based in Lille, France, who contacted me on Twitter (@DomitilleM), to talk about the following movement created by an American photographer. What if a single photo could restore hope? Jeremy Cowart an American photographer (see an example of his work, above, taken […]