What if you encountered your doppelganger?

What if you encountered your doppelganger?

...December 21, 2009

This has happened twice in my life.  The first time, as a student, I was too naïve to ask my lookalike for his contact information.  The second time, it was when I saw a photo of the young Bill Gates and even my mother confused me with him (or him with me) ;-). Running with […]

What if we went from a document-based Internet to a data-based Internet?

What if we went from a document-based Internet to a data-based Internet?

...December 16, 2009

This post is a spontaneous contribution from Clément Ollivier, student in communications and author of an excellent French-language blog (kapecom).  Clément was very excited by worldwide web founding father Time Beners-Lee’s talk at TED in March 2009 (video below).  Without further ado, here’s Clément: Hello, I am a student in communications and big fan of […]

What if this was the best viral campaign of 2009?

What if this were the best viral campaign of 2009?

...December 8, 2009

Last Wednesday, the jury of the Viral Film Festival (made up of advertising execs and bloggers) gave their verdict for the 2009 awards (Full list of winners is available here.  Also, my congratulations to BDDP Unlimited for their prize for The Candle, a viral film for Viagra 😉 ). The Grand Prize of 2009 was […]

What if we became as dependent upon Grey Gold as we are on Black Gold?

...December 5, 2009

In it’s most recent issue, the French weekly magazine Le Nouvel Observateur, compares Bolivia to Saudi Arabia.  To wit: Bolivia has over half of the world reserves of Lithium (a metal whose price has risen nearly 1000% in over 5 years, going from $350 to $3000 per metric ton), mostly located in the Salar de […]

What if GPS systems were social creatures, like us?

What if GPS systems were social creatures, like us?

...December 5, 2009

Martin Perraud Wolff is a Strategic Planner at Auditoire (without a doubt the best Events Agency in the history of humanity 😉 ).  The following is taken directly from his excellent blog, titled BEX (for Brand EXperience). Would you like to meet AIDA?  AIDA stands for Affective Intelligent Driving Agent, and its part of a […]